Albright College logo fbigtwyt
HOME | ABOUT | ARCHIVES | AWARDS

WXAC Moves to 24-Hour Broadcast

Albright’s radio station, WXAC 91.3 FM, has extended its broadcast length to 24 hours a day.

“Until now, like many colleges, we could not fill all of the gaps, and often had dead air, sometimes even in the middle of the day,” said Mindy Cohen ’01, WXAC general  manager. “Now, we can be on 24/7, even without a volunteer DJ.”

The broadcasting change, which took effect in April, was enabled in part by a $5,000 grant for new equipment and the station’s move in 2016 to the Berks Community Media Center at 13th and Richmond streets, a location it shares with BCTV. “We were able to build the station again from the ground up,” said Cohen. “The result is a professional space that many commercial stations would be envious of.”

The 51-year-old station, which presents an alternative to commercial radio by acting as a forum for music, poetry and the arts, will continue to provide Reading’s Latino community with a non-biased, non-commercial Spanish-language platform, as well as disseminate information relevant to and important for the Albright community and beyond.

According to Cohen, WXAC will broadcast Spanish programming from 6 a.m. to 2 p.m. during the week, and from 6 a.m. to 5 p.m. on the weekends. The rest of the time, 2 p.m. to 6 a.m., WXAC will continue to be a source for music not heard on mainstream stations.

WXAC, which helps train students in broadcasting operations and fosters communication and life skills, won the Silver Microphone Award for Outstanding Broadcasting Excellence from the Intercollegiate Broadcasting System in 2017 and 2016.